Musta · the room where your team still thinks together
In the AI era, how you run a meeting is a career skill.
Musta runs your meetings so the people in them can think together: it automates a two-minute brief, it supports the discussion, and it helps ensure commitments and decisions stick.
Two ways in: join our ten-week programme with world-leading expert on how teams meet, Professor Peter Hawkins, or book a session with one of our team to see how Musta could be best implemented straight into your team.
For you · the 10 weeks
Level up how you run a room, with a coach.
Twelve leaders, ten weeks, four masterclasses with world-leading expert Professor Peter Hawkins, three action learning sets with five of your peers, and Musta running your meetings for your whole team.£249 as a one-off fee. The group starts Monday 12 October.
Apply for one of 12 slots →For your team · Musta
Bring the room to your team, this month.
Thirty minutes with one of us. We look at the meeting you run, discuss how Musta could be a fit for you, and set you and your team up for the following week.
Book a demo →Which level was your last meeting?
Information
“What’s everyone been up to?”
Collaboration
“I’m stretched.” “I’ll take it.”
Generative thinking
“Great idea. What if we did this?”
Committed action
“I’ll have that sorted by Monday.”
Compounding
“Every next meeting goes further.”
Déjà vu in a meeting?
The same things said again, and nothing moving.
You have been stuck at the bottom.
Picture this
Your colleague had an idea.
AI agrees. Enthusiastically.
Now you have five pages to read.
“Can we jump on a call? I’ve had this idea.”
of desk workers believe they received low-effort AI-generated work last month, and spent almost two hours dealing with each piece.
BetterUp Labs & Stanford, September 2025. n=1,004 US desk workers.
Your attention is spent before the meeting starts.
275 interruptions a day. One every two minutes. And 57% of meetings have no invite and no purpose.
Microsoft, Breaking Down the Infinite Workday, 2025. Blue: after 8pm, up 16% year on year.
More decisions to make, but less attention to make them.
Meetings are now increasingly the only chance to cut through the work and talk about what is truly important. But bad meetings kill motivation quicker than anything.
Taught by Professor Peter Hawkins
World-leading expert, and the author of the standard texts on how teams meet. Forty years coaching the leadership teams of major companies, now accessible to you.
Learn it with Peter. Practise it in your own meetings.
Session with Peter: how the team should meet
Practise in your meetings. Discuss with peers.
Session with Peter: outcome-based meetings, and your introduction to Musta
Practise further. More feedback from peers.
Session with Peter: specific language to enhance discussions
Third feedback session with peers
Summary and wrap-up
In ten weeks your team will:
Arrive ready
Everyone will have done the brief before it opens
- KPI
- Prep rate: the share of attendees who completed the two-minute brief
- Target
- 90%+
Full engagement
No one will dominate and everyone will contribute
- KPI
- Contributions on items that are not your own
- Target
- nobody above 30%, nobody silent
Decide once
Every action owned by name, with a date
- KPI
- Commitments done by the date said
- Target
- 80%+ at week ten
Put the team first
WeQ over IQ
Leave energised
Teams become more motivated
Finish on time
No more running over
Everything you get.
4 sessions with Peter
weeks 1 · 4 · 7 · 103 peer sets, same six people
weeks 2 · 5 · 83 one-to-ones with your coach
you chooseMusta for your whole team
from week 4Sit four sessions. Not for you? Full refund, any time up to Friday 20 November.
Want Musta for your team without the programme? Book a demo. Team pricing is agreed on the call.
The full terms of the ten weeks, including how the refund works: read them here.
Questions people ask
Before you apply.
Can I use Musta without joining the programme?
Yes. Thirty minutes with one of us. We look at the meeting you run, discuss how Musta could be a fit for you, and set you and your team up for the following week.
Is Musta an AI notetaker?
No. Notetakers only record the meeting you had, and leave you to infer the notes as an extra task in your day for each meeting. Musta improves the quality of your meeting, so your discussions are better, and then tracks the work so you don’t have to.
Do I need my team’s permission?
No. You can see how Musta is, and then decide if you think it works for you. You only need to run a recurring meeting for this.
What if my company won’t pay?
This is the same as external coaching. It is great if your company will pay, but would you expect them to? Most members fund it themselves or expense it. Whole leadership teams are a separate arrangement; ask us.
Who actually coaches me?
Peter teaches the four masterclasses to the whole group. Between them your action learning set of six holds you to it, and an experienced coach is available for up to three one-to-ones whenever you want them.
How much of my time does it take?
Two one-hour sessions every three weeks across the first nine weeks, plus a final one-hour session in the final week. Everything else happens in the meetings you already run.
What if I want out?
Commit to the first four sessions. After that, if it is not for you, tell us and we will reimburse you the full £249, any time up to Friday 20 November.
When am I charged?
Nothing is charged until you are accepted and say yes to the start date. Applying commits you to nothing.
Why only twelve?
There is some flexibility, but from Peter’s forty years of experience this is the optimal amount for expert-taught and peer-driven learning.